Kraft / Oscar Mayer Foods Archive
The following photos show a small selection of the types of sales & consumer promotion materials we have available. The full collection covers work for all Oscar Mayer brands. The work includes all stages of development of these materials from concept layouts through original art, illustrations, photography, keyline mechanicals, press proofs, final printing and/or video productions and slide presentations. If you're interested in reviewing the full collection, it would probably be best to have a conference room and/or storage room w/ table available. We're happy to spend whatever time may be necessary to review the materials with you.
ORIGINAL ARTWORK - Dozens of original art illustrations for sales collateral materials. Some are framed.
PROMOTIONAL ITEMS - A variety of sales promotion items used primarily for the trade relations.
SALES BROCHURES, CONSUMER PROMOTION ADS & DISPLAYS - Many portfolio books filled with brochures and print display materials covering all Oscar Mayer brands and featuring tie-in promotions with NFL, NBA, Olympics, Nickelodeon, Skittles, etc. etc.
IN-STORE PROMOTION DISPLAYS - Lots of consumer promotion, in-store displays, posters and merchandisers.
ORIGINAL LAYOUTS - Lots of original layouts, comps and sketches showing the original design process.
ORIGINAL KEYLINES - A number of original art keyline mechanicals of the artwork for sales brochures and consumer promotion materials. This is how the artwork was prepared prior to the digital age.
ORIGINAL PHOTOGRAPHY - Thousands of original 4x5 and 8x10 transparency photos of product packaging, appetite appeal and in-store merchandising. These were used in brochures, sell sheets, in-store displays and consumer promotion ads.
SALES VIDEOS & SLIDE PRESENTATIONS - Many videos with original soundtracks and master tapes. The videos were used at national sales conferences and for sales force presentations to the trade. They include tie-ins with the NFL, NBA, etc. We also have many slide presentations for regional & national sales conferences.
